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User Research Articles

Written by thoughtbot, your expert strategy, design, product management, and development partner.

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  1. Chicken Accessories For Chickens

    How a weird product ruined my brain for a week.

    Luke Mitchell
    January 17, 2025
    • Design
    • Design Thinking
    • User Experience
    • User Research
  2. Lightweight data for business decisions AKA hacky answers for Rails developers

    Early in the product lifecycle, there’s no one better placed to gather data for business decisions than a developer. Here are some examples of what (and how) Rails developers can contribute with “hacky answers”.

    Fritz Meissner
    November 11, 2024
    • Rails
    • Startup
    • User Research
    • Strategy
  3. Software for all ages: tackling ageism with industry experts

    In support of Ageism Awareness Day, we wanted to spread awareness and offer actionable tips from experts. This blog shares suggestions on how to keep inclusivity in mind when building software products.

    Elaina Natario, Kelly Gebo & Caro Sotillo Silva
    October 9, 2024
    • Accessibility
    • Design Research
    • Design
    • DEI
    • Health Tech
    • User Interviews
    • User Research
    • User Experience
    • Inclusivity
  4. Even for AI, there are considerations more important than technical feasibility

    AI has tremendous potential but also can be met with user apprehension. Here are is our take on the importance of approaching users with empathy and how to get started.

    Kelly Gebo
    May 2, 2024
    • Product Strategy
    • Artificial Intelligence
    • Machine Learning
    • Design Research
    • User Research
  5. Week 3 of thoughtbot Startup Incubator: Senga

    Last week Senga and the thoughtbot Incubator team organized and prioritized product ideas based on their recent interviews and research.

    Dawn Delatte
    April 10, 2023
    • Startup
    • Founder
    • User Research
    • Product Strategy
    • Marketing
    • Incubator
  6. Week 2 of thoughtbot Startup Incubator: Senga

    Customer interviews continued, we launched some ad campaigns, and we learned some things!

    Jordyn Bonds
    April 4, 2023
    • Startup
    • Founder
    • Marketing
    • User Research
  7. Week 1 of thoughtbot Startup Incubator: Senga

    Learn what happened during the first week of the thoughtbot Startup Incubator with Senga - from programming to feedback and insights from the founder herself.

    Lindsey Christensen
    March 27, 2023
    • Startup
    • Founder
    • User Research
    • Incubator
  8. Steal this interview script

    A boilerplate script for 1:1 remote user interviews.

    Elaina Natario
    May 3, 2022
    • Interviews
    • User Research
    • Usability Testing
    • Design
  9. Things We Learned (& loved) From ProductCon

    After attending ProductCon, we wanted to share some of our favorite takeaways.

    Kelly Gebo
    February 24, 2021
    • Product
    • Problem Solving
    • User Research
  10. What is design debt?

    Paying down your product design debt enables you to hit the product metrics you are working towards like acquisition and retention. Let’s take a look at what design debt encompasses and some small projects to get you started.

    Lindsey Christensen
    February 22, 2021
    • Design
    • Product Design
    • User Research
    • Usability Testing
  11. Sign up to receive a weekly recap from thoughtbot

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