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Founder Articles

Written by thoughtbot, your expert strategy, design, product management, and development partner.

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  1. Week 4 of thoughtbot Startup Incubator: AvidFirst

    The AvidFirst team is starting to crystallize the product idea through constant research and interviewing.

    Dave Iverson
    September 1, 2023
    • Incubator
    • Startup
    • Founder
    • Product Strategy
    • Interview Techniques
    • User Interviews
    • Interviews
  2. Applications for the thoughtbot Startup Incubator are open again!

    Everything you need to know about submitting your product idea for the thoughtbot incubator. Plus, we’ve opened up the program to Europe, West Asia and Africa! Applications close on June 7th - learn more.

    Lindsey Christensen
    June 1, 2023
    • Incubator
    • Startup
    • Founder
  3. What should I charge for my product?

    Not sure what to charge for your new product? Here are two strategies that might help you.

    Ferdia Kenny
    May 17, 2023
    • Startup
    • Product Strategy
    • Strategy
    • Pricing
    • Founder
  4. Week 7 of thoughtbot Startup Incubator: Senga

    Week 7 means we’re heading into the final week of the Incubator programming. Last week the Senga team continued refining the prototype and began making a plan for pitching and building an MVP.

    Dawn Delatte
    May 8, 2023
    • Startup
    • Founder
    • Prototyping
    • MVP
    • Incubator
  5. Week 6 of thoughtbot startup Incubator: Senga

    The Senga team is hard at work gaining insights and iterating the strategy and prototype based on real user feedback.

    Dawn Delatte
    May 1, 2023
    • Founder
    • Startup
    • Prototyping
    • Interview Techniques
    • Incubator
  6. Week 5 of thoughtbot Startup Incubator: Senga

    Week 5 means we’re past the mid-way point and the heat is on to make as much progress as possible with research, prototyping, and planning.

    Jordyn Bonds
    April 25, 2023
    • Startup
    • Founder
    • Prototyping
    • Interview Techniques
    • Incubator
  7. Week 4 of thoughtbot Startup Incubator: Senga

    Last week, Senga and the thoughtbot Incubator team converged on their target customers and assumptions to test with in the upcoming product experiment.

    Jordyn Bonds
    April 17, 2023
    • Startup
    • Founder
    • Product Strategy
    • Marketing
    • Incubator
  8. Week 3 of thoughtbot Startup Incubator: Senga

    Last week Senga and the thoughtbot Incubator team organized and prioritized product ideas based on their recent interviews and research.

    Dawn Delatte
    April 10, 2023
    • Startup
    • Founder
    • User Research
    • Product Strategy
    • Marketing
    • Incubator
  9. Week 2 of thoughtbot Startup Incubator: Senga

    Customer interviews continued, we launched some ad campaigns, and we learned some things!

    Jordyn Bonds
    April 4, 2023
    • Startup
    • Founder
    • Marketing
    • User Research
  10. Week 1 of thoughtbot Startup Incubator: Senga

    Learn what happened during the first week of the thoughtbot Startup Incubator with Senga - from programming to feedback and insights from the founder herself.

    Lindsey Christensen
    March 27, 2023
    • Startup
    • Founder
    • User Research
    • Incubator
  11. Sign up to receive a weekly recap from thoughtbot

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